Notes on WhatsApp, pricing and the product
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Marketing, utility and authentication templates are billed per delivery. Here is the plain version, with the India rates we pass through at cost.
What Meta's reviewers look for, and how the template writer in Zyptos stays inside those rules.
A short sequence that asks permission, then sends one useful reminder. No invented conversion rates.
The ad opens a chat. The first reply has to match the ad, and the contact has to land in the inbox with the source attached.
Quality rating drops when people block or report you. Consent and a working opt-out are the practical defence.
Business plan includes the entitlement. The calling product itself is not switched on yet.