Click-to-WhatsApp ads: a beginner's setup
The ad opens a chat. The first reply has to match the ad, and the contact has to land in the inbox with the source attached.
A click-to-WhatsApp ad does not deliver a template. The person taps the ad and lands in a conversation. Your first reply is a service message inside that window.
What to prepare
- A number connected through Embedded Signup.
- A short first reply that restates the offer in the ad. Do not switch the subject.
- A label, such as
ads, so you can tell these chats from everyone else.
Tag the chat in the inbox, or set a source when you create the contact. That is enough to tell ad conversations from everyone else.