Templates & approvals
Why was my template rejected?
Category mismatch and vague variables are the common causes.
- Open the template and read Meta’s reason.
- If the message sells, set the category to marketing. Order updates belong in utility.
- Make each variable a name, an order id, or a short value, and add a sample.
- Put a clear opt-out on marketing templates.
- Submit again.
A rejection does not spend Meta message fees.